# Karto.site > Karto.site builds live online storefronts for small Indian sellers - jewellery, crochet and handicraft makers who sell on Instagram and outgrew direct messages. A store gets a free yourstore.karto.site address or a custom domain, designed templates, UPI and Paytm payments that settle into the merchant's own account, catalogue import, WhatsApp order confirmation and return (RTO) prevention. Pricing is usage-based: ₹12 + 0.45% per approved order for the first five approved orders in a week, then ₹5 + 0.25% per order, with a ₹100 per month minimum per store, no setup fee, no plan tiers, and a 90-day free trial. Karto is a software product; it does not hold stock, take orders on a merchant's behalf, or settle their money into its own account. Everything below is a public page. Amounts are in Indian rupees (₹). "Per order" fees are counted per store, per week, over APPROVED orders; the billing week runs Monday 00:00 IST to Sunday 23:59 IST. ## Start here - [Karto.site home](https://karto.site/): what the product is, who it is for, and the pricing summary. - [Start onboarding](https://karto.site/onboarding): build a store end to end - business details, payment setup, tax rules, template, domain, launch. Public: the account is created on the last step, so nobody has to sign up before they can see what they are signing up for. - [Create an account](https://karto.site/signup): email and password, or Google. No card. ## Pricing - [Pricing on the home page](https://karto.site/#pricing): ₹12 + 0.45% for the first 5 approved orders in a week, ₹5 + 0.25% for every approved order after that, ₹100 per month minimum per store, no setup fee, no plan tiers. - [Products and add-ons](https://karto.site/products): the growth and risk modules with prices - RTO prevention at ₹150 per month (or ₹150 per 100 orders), and the Growth Suite at ₹478 per month covering Smart Discounts (₹400/month), abandoned-cart recovery (₹300/month), Engagement (₹35/month), spin-the-wheel lead capture and festive campaigns. - [Free trial](https://karto.site/products#plans): the growth and risk modules are free for the first 90 days from store activation, as are the storefront itself and its subdomain. - [Karto Migrate](https://karto.site/migrate): bring an existing storefront (Shopify and others) over as-is - products, prices, photos, pages and all. One-time ₹2,000 per store, settled with the team after a scoping call; enrolling costs nothing and there is no online checkout. ## Templates - [Template gallery](https://karto.site/#templates): every template renders from one reference store, so what you see is the real renderer. - [Atelier template](https://karto.site/store/atelier): fine jewellery, minimal and airy, 4:5 editorial cards. - [Mosaic template](https://karto.site/store/mosaic): crochet and handicraft, warm terracotta, framed cards. - [Noor template](https://karto.site/store/noor): festive gifting and rakhi season, bold and dense. - [Moonlit template](https://karto.site/store/moonlit): dark jewellery gallery, arch mats. - [Berry template](https://karto.site/store/berry): cute crochet, blobs, stickers and doodles. - [Reverb template](https://karto.site/store/reverb): alt handicraft, grain-washed tilted frames. - [Kora template](https://karto.site/store/kora): apparel and knitwear, sage and botanical. - [Haveli template](https://karto.site/store/haveli): home decor and heritage crafts, sandstone editorial. - [Sprout template](https://karto.site/store/sprout): food and edible gifting, matcha. - [Vanta template](https://karto.site/store/vanta): dark alt streetwear and statement pieces. - [Volt template](https://karto.site/store/volt): bold, vibey, dark. - [Diwali template](https://karto.site/store/diwali): Diwali gifting and hampers, vermilion on cream. - [Neel template](https://karto.site/store/neel): handicraft with no photography, indigo block-print catalogue. - [Lumen template](https://karto.site/store/lumen): beauty, modern, clean. - [Folio template](https://karto.site/store/folio): art, minimal, modern. - [Punch template](https://karto.site/store/punch): bold, vibey, gifting. - [Sky template](https://karto.site/store/sky): apparel, modern, clean, minimal, bold. ## What a Karto store can do - **Storefront**: free subdomain on karto.site, or a custom domain (CNAME + TXT verification). Designed templates, product catalogue, stock, and a contact form that writes into the merchant inbox. - **Payments**: the merchant's own Paytm MID + business VPA (dynamic QR), or their own UPI VPA in manual mode. Money settles to the merchant's own account, never to a platform account the merchant has to ask for. Optional payment-screenshot approval before dispatch. - **Catalogue import**: paste the public URL of the store you already sell on - ShopExer, Apna-mart, Shopify or DM2BUY (also Mart-24 and other public storefronts) - and Karto reads the products via platform APIs, then JSON-LD, then rendered cards. No example or demo catalogue is ever offered during onboarding. - **Order confirmations and RTO prevention**: WhatsApp confirmation of every order, address verification, abandoned-cart recovery, and a Truecaller phone check where the merchant has it on. - **Cash on delivery**: off, full amount on delivery, a fixed partial advance, or a smart advance worked out per order from order value, the customer's own history, the store's RTO rate and PIN codes or cities the merchant has flagged as uncollectable. - **Shipping**: a flat delivery charge with a free-shipping threshold (by default ₹40, free above ₹999), handling days and a default courier, all editable per store. - **Festive campaigns**: built-in festival bands, offer copy and discount codes for Dussehra and Deepavali, with an order-by date. ## Legal - [Terms of Service](https://karto.site/legal/terms): the terms governing use of the Karto platform. - [Privacy Policy](https://karto.site/legal/privacy): data handling under India's Digital Personal Data Protection Act, 2023. Each store may publish its own policy at /s/{store}/privacy. ## For machines - [Long-form brief](https://karto.site/llms-full.txt): the quotable facts in full - fee bands and worked examples, onboarding steps, import sources, COD and shipping behaviour, trial terms. - [facts.json](https://karto.site/facts.json): the same pricing facts as JSON. - [sitemap.xml](https://karto.site/sitemap.xml): every public page, gallery template and live storefront. - [robots.txt](https://karto.site/robots.txt): the crawl policy. ## Contact - [support@karto.site](mailto:support@karto.site): merchant support. Karto.site has no customer-facing social profile to link here, and this file does not invent one. The platform origin is https://karto.site.