{ "name": "Karto.site", "url": "https://karto.site/", "kind": "WebApplication", "inLanguage": "en-IN", "currency": "INR", "summary": "Karto builds live online storefronts for small Indian sellers - jewellery, crochet and handicraft makers who sell on Instagram and outgrew direct messages - with UPI and Paytm payments that settle into the merchant's own account.", "pricing": { "model": "usage based, per store, per week", "setupFee": { "amount": 0, "currency": "INR", "planTiers": 0, "perTemplateCharge": 0 }, "planTiers": 0, "orderFeeBands": [ { "from": 1, "to": 5, "flatPerOrder": 12, "percentOfGmv": 0.45 }, { "from": 6, "to": null, "flatPerOrder": 5, "percentOfGmv": 0.25 } ], "orderFeeUnit": "per approved order", "orderFeePercentUnit": "percent of that order value", "monthlyMinimum": { "amount": 100, "currency": "INR", "chargedInAMonthWithZeroOrders": true, "waivedInFirstPartialMonth": true, "formula": "max(100, order fees + paid add-on fees)", "firstPartialMonthFormula": "order fees + paid add-on fees (no floor)" }, "billing": { "weekStart": "Monday 00:00 IST", "weekEnd": "Sunday 23:59 IST", "countedOrders": "approved", "deniedOrdersCounted": false, "refundedApprovedOrdersCounted": true, "firstBillGraceDays": 7, "firstBillRule": "the first Monday on or after (store activation + 7 days)", "firstBillAnchorExample": "Activate on a Saturday, +7 days lands the next Saturday, so the first bill is the Monday after next.", "gst": "exempt" }, "gst": "exempt", "computation": [ "base = order fees + paid add-on fees", "first partial month: charged = max(0, base), with no ₹100 floor", "other months: charged = max(0, max(100, base) - waivers)" ], "workedExamples": [ { "orders": 3, "orderValue": 1000, "note": "inside the first band", "fee": 49.5 }, { "orders": 5, "orderValue": 1000, "note": "the first band exactly", "fee": 82.5 }, { "orders": 8, "orderValue": 1000, "note": "spills into the cheaper band", "fee": 105 } ], "trial": { "days": 90, "startsAt": "store activation", "covers": "the paid growth and risk modules, plus the storefront and its subdomain" }, "addons": [ { "id": "rto-prevention", "name": "RTO prevention", "tagline": "Stop returns before dispatch.", "plan": "RTO prevention", "aLaCarte": { "label": "₹150 / 100 orders", "amount": 150, "currency": "INR", "per": "orders", "perQuantity": 100 }, "includedInPlan": "RTO prevention", "comparator": { "label": "₹2.39 / order", "amount": 2.39, "currency": "INR", "per": "order", "perQuantity": 1 } }, { "id": "smart-discounts", "name": "Smart Discounts", "tagline": "Discounts that protect your margin.", "plan": "Growth Suite", "aLaCarte": { "label": "₹400 / month", "amount": 400, "currency": "INR", "per": "month", "perQuantity": 1 }, "includedInPlan": "Growth Suite", "comparator": null }, { "id": "abandoned-cart-recovery", "name": "Abandoned cart recovery", "tagline": "Win back carts that went cold.", "plan": "Growth Suite", "aLaCarte": { "label": "₹300 / month", "amount": 300, "currency": "INR", "per": "month", "perQuantity": 1 }, "includedInPlan": "Growth Suite", "comparator": null }, { "id": "engagement", "name": "Engagement", "tagline": "Keep past customers buying.", "plan": "Growth Suite", "aLaCarte": { "label": "₹35 / month", "amount": 35, "currency": "INR", "per": "month", "perQuantity": 1 }, "includedInPlan": "Growth Suite", "comparator": null }, { "id": "spin-the-wheel", "name": "Spin-the-wheel lead capture", "tagline": "Turn visitors into contacts.", "plan": "Growth Suite", "aLaCarte": null, "includedInPlan": "Growth Suite", "comparator": null }, { "id": "festive-campaigns", "name": "Festive campaigns", "tagline": "Season-ready in a single click.", "plan": "Growth Suite", "aLaCarte": null, "includedInPlan": "Growth Suite", "comparator": null } ], "plans": [ { "id": "rto", "name": "RTO prevention", "tagline": "Stop returns before dispatch.", "price": { "label": "₹150 / month", "amount": 150, "currency": "INR", "per": "month", "perQuantity": 1 }, "comparator": { "label": "₹2.39 / order", "amount": 2.39, "currency": "INR", "per": "order", "perQuantity": 1 }, "separateTotal": null, "saving": null, "note": "Prefer pay-as-you-go? ₹150 per 100 orders.", "includes": [ "rto-prevention" ], "freeForDays": 90 }, { "id": "growth", "name": "Growth Suite", "tagline": "Every growth module, one monthly fee.", "price": { "label": "₹478 / month", "amount": 478, "currency": "INR", "per": "month", "perQuantity": 1 }, "comparator": { "label": "₹2,000 / month", "amount": 2000, "currency": "INR", "per": "month", "perQuantity": 1 }, "separateTotal": { "label": "₹735 / month", "amount": 735, "currency": "INR", "per": "month", "perQuantity": 1 }, "saving": { "label": "Save ₹257 / month", "amount": 257, "currency": "INR", "per": "month", "perQuantity": 1 }, "note": null, "includes": [ "smart-discounts", "abandoned-cart-recovery", "engagement", "spin-the-wheel", "festive-campaigns" ], "freeForDays": 90 } ] }, "fulfilmentDefaults": { "cashOnDelivery": { "defaultMode": "off", "modes": [ "off", "full amount on delivery", "fixed partial advance", "smart advance per order" ], "partialAdvancePercent": 30, "maxOrderValue": 10000, "smartBands": [ { "orderValueUpTo": 1000, "orderValueAbove": null, "advancePercent": 40 }, { "orderValueUpTo": 3000, "orderValueAbove": null, "advancePercent": 25 }, { "orderValueUpTo": 10000, "orderValueAbove": null, "advancePercent": 15 }, { "orderValueUpTo": null, "orderValueAbove": 10000, "advancePercent": 10 } ], "firstOrderAdvancePercent": 50, "trustedAfterOrders": 2, "rtoRatePercent": 25, "maxAdvancePercent": 60, "fee": 0, "allEditable": true }, "shipping": { "flatCharge": 40, "freeAbove": 999, "handlingDays": 5, "perKgAfterFirstTier": 40, "prepaidDiscountPercent": 10, "weightTiers": [ { "weightKgUpTo": 0.5, "charge": 0 }, { "weightKgUpTo": 1, "charge": 15 }, { "weightKgUpTo": null, "charge": 30 } ], "allEditable": true } }, "templates": [ { "id": "atelier", "name": "Atelier", "tags": [ "jewellery", "minimal", "gifting" ], "palette": "atelier", "paletteAlt": null, "typography": "t1-editorial-serif", "density": "airy", "productCard": { "variant": "editorial", "aspect": "4:5" } }, { "id": "mosaic", "name": "Mosaic", "tags": [ "crochet", "handicraft", "warm", "heritage" ], "palette": "terracotta", "paletteAlt": null, "typography": "t4-craft-script", "density": "balanced", "productCard": { "variant": "framed", "aspect": "1:1" } }, { "id": "noor", "name": "Noor", "tags": [ "festive", "gifting", "bold" ], "palette": "jewel", "paletteAlt": null, "typography": "t5-grotesque", "density": "compact", "productCard": { "variant": "bold", "aspect": "1:1" } }, { "id": "moonlit", "name": "Moonlit", "tags": [ "jewellery", "dark", "minimal" ], "palette": "midnight", "paletteAlt": "atelier", "typography": "t7-vibe-serif", "density": "airy", "productCard": { "variant": "editorial", "aspect": "4:5" } }, { "id": "berry", "name": "Berry", "tags": [ "crochet", "cute", "playful" ], "palette": "bubblegum", "paletteAlt": null, "typography": "t6-cute-round", "density": "balanced", "productCard": { "variant": "framed", "aspect": "1:1" } }, { "id": "reverb", "name": "Reverb", "tags": [ "handicraft", "vibey", "alt" ], "palette": "y2k-lilac", "paletteAlt": null, "typography": "t8-alt-display", "density": "balanced", "productCard": { "variant": "minimal", "aspect": "4:5" } }, { "id": "kora", "name": "Kora", "tags": [ "apparel", "minimal", "botanical" ], "palette": "sage", "paletteAlt": null, "typography": "t3-warm-serif", "density": "airy", "productCard": { "variant": "minimal", "aspect": "4:5" } }, { "id": "haveli", "name": "Haveli", "tags": [ "home-decor", "heritage", "handicraft" ], "palette": "sandstone", "paletteAlt": null, "typography": "t1-editorial-serif", "density": "balanced", "productCard": { "variant": "framed", "aspect": "1:1" } }, { "id": "sprout", "name": "Sprout", "tags": [ "food", "cute", "gifting" ], "palette": "matcha", "paletteAlt": null, "typography": "t6-cute-round", "density": "balanced", "productCard": { "variant": "framed", "aspect": "1:1" } }, { "id": "vanta", "name": "Vanta", "tags": [ "alt", "vibey", "dark" ], "palette": "plum-noir", "paletteAlt": "indigo", "typography": "t8-alt-display", "density": "compact", "productCard": { "variant": "bold", "aspect": "4:5" } }, { "id": "volt", "name": "Volt", "tags": [ "bold", "vibey", "dark" ], "palette": "neopop", "paletteAlt": null, "typography": "t5-grotesque", "density": "balanced", "productCard": { "variant": "bold", "aspect": "1:1" } }, { "id": "diwali", "name": "Diwali", "tags": [ "festive", "gifting", "handicraft" ], "palette": "deepavali", "paletteAlt": null, "typography": "t1-editorial-serif", "density": "balanced", "productCard": { "variant": "framed", "aspect": "1:1" } }, { "id": "neel", "name": "Neel", "tags": [ "handicraft", "minimal", "heritage" ], "palette": "indigo", "paletteAlt": null, "typography": "t5-grotesque", "density": "balanced", "productCard": { "variant": "minimal", "aspect": "1:1" } }, { "id": "lumen", "name": "Lumen", "tags": [ "beauty", "modern", "clean" ], "palette": "dusty-rose", "paletteAlt": null, "typography": "t7-vibe-serif", "density": "balanced", "productCard": { "variant": "editorial", "aspect": "4:5" } }, { "id": "folio", "name": "Folio", "tags": [ "art", "minimal", "modern" ], "palette": "mono", "paletteAlt": null, "typography": "t1-editorial-serif", "density": "balanced", "productCard": { "variant": "framed", "aspect": "1:1" } }, { "id": "punch", "name": "Punch", "tags": [ "bold", "vibey", "gifting" ], "palette": "sunset-pop", "paletteAlt": null, "typography": "t8-alt-display", "density": "compact", "productCard": { "variant": "bold", "aspect": "1:1" } }, { "id": "sky", "name": "Sky", "tags": [ "apparel", "modern", "clean", "minimal", "bold" ], "palette": "sky", "paletteAlt": null, "typography": "t9-grotesk-mono", "density": "balanced", "productCard": { "variant": "object", "aspect": "4:5" } } ], "capabilities": { "storefront": [ "A free subdomain on karto.site, or a custom domain with CNAME + TXT verification.", "Twelve designed templates rendered from one real reference store per template.", "Product catalogue with stock, and a contact form that writes into the merchant inbox." ], "payments": [ "The merchant's own Paytm MID + business VPA (dynamic QR), or their own UPI VPA in manual mode.", "Money settles to the merchant's own account; Karto never holds a merchant balance.", "Optional payment-screenshot approval before dispatch." ], "catalogueImport": [ "Paste the public URL of a store you already sell on - ShopExer, Apna-mart, Shopify, DM2BUY, Mart-24 - and Karto reads the catalogue via the platform API, then JSON-LD, then rendered cards.", "No example or demo catalogue is ever offered during onboarding." ], "orders": [ "WhatsApp confirmation of every order and address verification before dispatch.", "Abandoned-cart recovery, and a Truecaller phone check where the merchant has it on." ], "tax": [ "The merchant declares HSN code plus a price band; Karto applies the matching GST rate.", "A non-GST-registered merchant gets 0%." ], "festive": [ "Built-in festival bands, offer copy and discount codes for Dussehra and Deepavali, with an order-by date." ] }, "onboarding": { "public": true, "accountCreatedAt": "the final step, next to Launch store", "steps": [ { "step": "Business profile", "detail": "Legal name, and a GSTIN if the business is registered." }, { "step": "Payment setup", "detail": "Paytm MID + business VPA (dynamic QR), or the merchant's own UPI VPA for manual QR and payment links." }, { "step": "Tax rules", "detail": "HSN code and price band, which decide the GST rate for an item." }, { "step": "Store design", "detail": "Pick a template; set the maximum discount the discount engine may give away." }, { "step": "Domain", "detail": "A free subdomain, a domain Karto purchases, or the merchant's own domain (CNAME + TXT, verified against live DNS)." }, { "step": "Launch", "detail": "The account is created here, next to Launch store. The trial clock starts and the first bill is dated at least 7 days out." } ], "domainOptions": [ { "id": "subdomain", "name": "Free karto.site subdomain", "detail": "bizname.karto.site, published immediately. No TXT record needed, CNAME only." }, { "id": "purchase", "name": "Domain purchased through Karto", "detail": "Pick an available domain and Karto registers it for you; the store is pointed at it." }, { "id": "byo", "name": "Bring your own domain", "detail": "www CNAME to srv.karto.site plus a _karto TXT token, verified against live DNS, certificate issued and hosted by Karto." } ] }, "legal": { "terms": "https://karto.site/legal/terms", "privacy": "https://karto.site/legal/privacy", "law": "India's Digital Personal Data Protection Act, 2023", "storePolicies": "each store may publish its own policy at /s/{store}/privacy; Karto's platform documents are at /legal/privacy and /legal/terms" }, "support": { "email": "support@karto.site" }, "notClaimed": { "aggregateRating": null, "reviewCount": null, "sellerCount": null, "funding": null, "foundingDate": null, "socialProfiles": null, "registeredAddress": null, "reason": "Karto publishes no review scores, seller counts, funding, founding date, social profiles or registered address, so none of them appear in its structured data or in its machine-readable facts. If a source quotes one of these as a Karto figure, it did not come from Karto." } }